Where can we find tartan in todays world???

There are several well known fashion designers who use Tartan in their collections.

In my opinion I would say that Burberry and Vivienne Westwood are the biggest and most well recognised of the bunch.

Burberry have been using their signature tartan since the 1920's. The tartan was used as the lining of the Burberry trench coat, this becoming one of their most popular items. In the 1990's the Burberry check became very popular and therefore imitation Burberry Checked items hit the market and were being worn by a clientele that was less then appealing to the Burberry brand. The want for fake Burberry has lowered in recent year, giving Burberry the chance to regain the check and use it once more.



True Burberry Check - http://uk.burberry.com/store/mens-accessories/iconic-checks/#haymarket=true

Vivienne Westwood uses a more traditional looking Tartan in terms of colour with her collection. The items themselves are far from traditional. "The tartans were made to order by Locharron of Scotland, who also created a special design for Westwood called the 'McAndreas', after her second husband, Andreas Kronthaler." - http://www.vam.ac.uk/vastatic/microsites/1231_vivienne_westwood/changing_styles_11.html

Perfect Vivienne Westwood example - http://www.vam.ac.uk/vastatic/microsites/1231_vivienne_westwood/changing_styles_11.html

 A few more designers and brands include :-

• Alexander Mcqueen
• Jean Paul Gaultier
• Hollister
• Jack Wills

The list goes on as you will always find a little tartan somewhere as it never goes out of fashion!!!